CosmicRx Radio with Madi Murphy

Justice-Focused Marketing Practices with Tristan Katz

January 19, 2024 Cosmic RX Season 3 Episode 29
CosmicRx Radio with Madi Murphy
Justice-Focused Marketing Practices with Tristan Katz
Show Notes Chapter Markers

In a capitalistic society, so much of our marketing and branding solely become focused on making the sale, losing sight of the people at the center of the company and the customers themselves. As we evolve as a society, we simply cannot keep having conversations about business growth without conversations about systems of oppression and power, and how these constructed systems are playing out inequitably. This week, episode 29 of Cosmic RX Radio is about justice-focused marketing practices!


In this episode of Cosmic RX Radio, Madi Murphy and Tristan Katz are sharing the importance of using our platforms as a tool for positive change and actionable steps you can take right now to reframe your marketing in a way that fosters connection while still converting.


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Some of the talking points Madi and Tristan go over in this episode include:

  • Understanding the problematic origins of the words “marketing” and “branding”. 
  • A framework for finding and using your authentic voice in your business to find greater purpose in the work you do. 
  • Shifting the focus from sales to relationship building on social media.
  • Prioritizing self-care by saying “F the rules” and giving yourself a break when needed.
  • Quality over quantity in content creation, prioritizing self-resourcing and meaningful impact over daily posting.


Alright, you cosmic baddie. Tune in next week… and, until then, remember: love yourself fully, work your magic and take no shit! 

Be sure to tune in to all the episodes to receive tons of practical tips on becoming and doing better and to hear even more about the points outlined above.


Learn more about Cosmic RX Radio at https://cosmicrxradio.buzzsprout.com/


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CONNECT WITH TRISTAN KATZ:

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Justice-Focused Marketing Practices with Tristan Katz
Tristan’s evolution of career path and what ultimately led them to where they are today.
Tristan discovered their passion for yoga and became a teacher, but realized she could help other yoga teachers with admin and marketing support, leading her to teach trans inclusion and marketing through a justice lens.
Understanding one's natal Mars placement for personal growth and social justice work, as it reveals a person's natural drive and motivations.
Reimagining words like "branding" with an anti-oppression lens, acknowledging their rooted history in power dynamics.
the importance of discovering one's authentic voice in branding and business, and how it can lead to greater authenticity and purpose in one's work.
Shifting focus from sales to relationship building on social media.
Normalizing feeling overwhelmed on social media. Tristan encourages you to prioritize self-care particularly for marginalized communities facing collective trauma.
Quality over quantity in content creation, prioritizing self-resourcing and meaningful impact over daily posting.
Using social media as a tool for positive change.
Tristan emphasizes authenticity and integrity in social media performance, encouraging entrepreneurs to prioritize sharing other people's voices and amplifying their work.